Copywriting: Group Assignment, Company: Biosilk

This is one of our group assignment done by me and my group mates. It is about creating a print ad, video ad, radio ad and direct mail for a brand. Basically, we choose Biosilk  is because it is not a very well-known brand in Malaysia. Biosilk is a personal care product for mainly for women - it is a Natural Herbal Sanitary Napkins. It is special and different from other product because it made by natural herbs:

With its natural herbs, it provide superior comfort with patented 7 layer design, antiseptic herbal vapors to reduce germs and a cool feeling where it contains specially formulated herbs.

Following picture below includes consumer insight, consumer categories, consumer profiling, copywriting style and T-Plan.

"Bye bye, Female's First World Problem!" will be the title of every advertisements. 

Following by our print ad, radio ad, video ad and direct mail. 

A. Biosilk Print Advertisement

Our advertisement is a Head and Shoulder layout with headline on top, following by the image and call-to-action at the bottom. We used prove and verb-noun technique in order to leave an open-ended question for customer to think about it. As for verb-noun technique, based on our headline, we used verbs and noun only to describe women. 

The font that used include Porongo, Bebas Neue, Before the Rain, Crimes Time Six and Freestyle Script. With different typefaces, it is to bring different feeling and emotions out of the print ad. For 'Women' we used a more feminine and lady look font. On the other hand, 'Tigress' typeface is to show fierce and hot tempered emotions. 

B. Biosilk Radio Advertisement

C. Biosilk Video Advertisement

D. Biosilk Direct Mail

As you can see, the envelope is print in a leaf texture, fold it and become an envelope. 

For the content itself, it will be printed back and front. There is a RM2 cash voucher in order for customer to take action and purchase it at nearby convenient store. 

Cant imagine how it looks like? Nevermind, let the pictures do the talking. 

Thank you, that's all for group assignment. :)